Which e-commerce innovation did Nike first introduce in 2019 that dramatically reduced online footwear return rates by solving the fit problem?

The sports retail landscape has transformed dramatically with e-commerce innovations. Major athletic brands and retailers have implemented various technologies to enhance online shopping experiences, particularly during the pandemic when digital sales surged. This poll tests your knowledge about a significant e-commerce innovation that revolutionized how consumers shop for sports equipment online, reducing one of the biggest barriers to purchasing athletic gear without trying it on first.

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Nike Fit: An AR scanning technology that measures feet with 13 data points to recommend the perfect shoe size
Virtual Shoe Try-On: A VR system requiring specialized headsets to visualize shoes on your feet
Subscription Fit Box: A service sending 3 different sizes of the same shoe to try before purchase
Smart Insole Technology: Pressure-sensitive insoles mailed to customers that transmit exact sizing data