When Michael Jordan returned to basketball in 1995 after his first retirement, what two-word message did Nike use in their iconic marketing campaign to announce his comeback?

In the world of sports marketing, few campaigns have been as influential as Nike's 1995 effort featuring a returning basketball legend. This campaign not only reignited a career but revolutionized how athletes are marketed after setbacks. Test your knowledge of this pivotal moment in sports marketing history that changed the relationship between brands and athletic comebacks forever.

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I'm Back
Just Do It
He's Home
Air Returns