Which pioneering government advertising campaign was the first to use micro-targeted digital ads based on voter data analytics to reach specific demographic segments?

Government agencies increasingly use sophisticated marketing strategies to communicate with citizens, promote initiatives, and drive public engagement. From public health campaigns to civic participation drives, these institutions have adopted product marketing techniques to achieve policy objectives. This trivia question explores a notable government advertising innovation that changed how public sector messages reach citizens.

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Obama 2012 Presidential Campaign
UK Brexit Vote Leave Campaign 2016
Australian Medicare Campaign 2007
Canada's Cannabis Education Initiative 2018