Which company pioneered the first successful subscription box service that curated products based specifically on geographic regions or locations?

Subscription box services have revolutionized retail by connecting consumers with curated products from specific geographic regions. These services merge geography and retail by highlighting regional specialties, supporting local economies, and offering consumers a taste of distant places without travel. Test your knowledge about the pioneering company that first successfully implemented a geography-based subscription model!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Try The World (founded 2013, featuring country-specific gourmet food boxes)
Birchbox (founded 2010, featuring beauty products from around the world)
GlobeIn (founded 2014, featuring artisan crafts from different countries)
Atlas Coffee Club (founded 2015, featuring coffee from different global regions)