Which packaging innovation reportedly saved Coca-Cola approximately $40 million in material costs in its first year while simultaneously boosting sales?

Packaging design isn't just about aesthetics—it's a critical business decision that can make or break product success. Some packaging innovations have transformed entire industries and created massive competitive advantages. This trivia question explores one of the most financially impactful packaging decisions in consumer goods history. Test your knowledge of how strategic design choices can dramatically influence market position and consumer behavior.

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The aluminum "contour can" introduced in 1996
The 20oz PET bottle that replaced glass in the 1990s
The "PlantBottle" partially made from plant materials
The lightweight "Weightless" redesign that reduced plastic content by 40% in 2008