Which sports retailer pioneered the concept of 'experiential loyalty' by offering members access to exclusive workout classes and training sessions with professional athletes as part of their rewards program?

Test your knowledge about innovative customer loyalty programs in the sports retail industry! The most successful sports brands and retailers have revolutionized how they engage with fans and athletes through personalized loyalty initiatives. These programs go beyond simple points systems to create meaningful connections between brands and their athletic communities. How well do you understand the cutting-edge approaches in this competitive space?

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Nike with Nike+ Membership
Adidas with Creators Club
Under Armour with UA MapMyRun Rewards
Lululemon with The Sweat Collective