Which transportation company revolutionized customer loyalty by introducing the first modern frequent flyer program in 1981, creating a model that would be adopted across multiple industries?

Customer loyalty programs have become a cornerstone strategy in the transportation industry, with airlines, railways, rideshare companies, and car rental services all competing for repeat business. These programs have evolved dramatically over the years, offering increasingly sophisticated rewards and partnerships. Test your knowledge about one of the most innovative loyalty program transformations in transportation history!

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