Which major retailer lost approximately $1 billion on its 'Fire Phone' product launch in 2014, ultimately discontinuing the product after just one year?

In the high-stakes world of retail, product launches can make or break companies. While successful products can generate billions in revenue, failures can cost companies fortunes and damage brand reputation. This poll tests your knowledge about one of the most expensive product failures in retail history - a cautionary tale of market misreading and poor product-market fit that continues to be studied in business schools worldwide.

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