Which presidential campaign was the first to use a centralized online store that employed A/B testing, customer analytics, and supply chain optimization for its merchandise?

Test your knowledge about product innovation in political campaigns! Campaign merchandise and branding have become sophisticated products that campaigns use to raise funds and build supporter identity. From iconic slogans to innovative digital fundraising techniques, political campaigns have increasingly adopted product development and retail strategies. How well do you know the history of campaign product innovation?

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
Donald Trump's 2016 campaign