Which famous logo rebranding helped transform Celestron from a niche telescope manufacturer to a mainstream astronomy lifestyle brand in 2015?

The astronomy industry has seen remarkable marketing transformations as companies compete to make complex celestial concepts accessible to consumers. From telescopes to stargazing apps, brands have crafted unique identities that balance scientific accuracy with consumer appeal. This poll tests your knowledge of a significant rebranding effort in the astronomy product world that changed how consumers engage with the night sky. Can you identify which marketing strategy revolutionized a once-struggling astronomy brand?

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Replacing their traditional telescope icon with a minimalist 'cosmic eye' logo that symbolized the bridge between human vision and the universe
Adopting a constellation-based logo featuring the Big Dipper with the tagline 'Navigate Your Universe'
Implementing a spiral galaxy design with embedded 'C' that glowed in the dark on all product packaging
Creating a dynamic logo showing the phases of the moon that changed on their website and app according to the actual lunar cycle