Which celebrity pioneered the modern multi-category retail empire by strategically positioning herself as a 'lifestyle brand' rather than just a famous person selling products?

Beyond their talents, many celebrities have transformed themselves into powerful retail brands. Their strategic positioning in the market often determines their longevity and influence. This poll tests your knowledge of how one particular celebrity revolutionized personal brand positioning in the retail space, creating a blueprint that many stars follow today.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Martha Stewart, who built her empire beginning in the 1990s around her persona as America's homemaking expert
Oprah Winfrey, who launched O Magazine and various product lines after her talk show success
Jessica Simpson, who created one of the first celebrity clothing lines that expanded to multiple categories
Michael Jordan, who revolutionized athlete endorsements with his Nike Air Jordan line