Which retailer first pioneered the 'showrooming' concept where customers experience products in-store but primarily purchase online?

Test your knowledge about groundbreaking retail experiential marketing strategies that transformed the shopping landscape. The most successful retailers don't just sell products—they create memorable experiences that build customer loyalty and differentiate their brand in a competitive marketplace. This question explores an innovative approach that revolutionized how customers interact with products before purchase.

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Best Buy (with their 'Renew Blue' strategy)
Bonobos (with their 'Guideshop' model)
Apple (with their 'Genius Bar' concept)
Warby Parker (with their home try-on program)