Which innovative marketing technique first used virtual reality to demonstrate scientific equipment functionality remotely, transforming how research labs purchased equipment during the 2010s?

In the competitive world of science and technology marketing, companies often leverage innovative advertising techniques to differentiate their products. One particularly successful campaign revolutionized how scientific equipment was marketed to research institutions. Test your knowledge about this groundbreaking marketing strategy that changed how scientific instruments were promoted and sold globally.

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VirtuLab by Thermo Fisher Scientific, which allowed researchers to virtually operate electron microscopes before purchase
LabCast by Agilent Technologies, which used augmented reality overlays on printed catalogs
Science360 by PerkinElmer, which created holographic demonstrations of laboratory workflows
RealView by Shimadzu, which used 3D printed miniatures of equipment with embedded QR codes