In 1955, which cigarette brand revolutionized advertising by being the first to abandon health claims and instead focus entirely on an iconic character in rugged outdoor settings?

Before digital marketing and social media, companies had to be truly innovative to make their products stand out. This trivia poll takes you back to a pivotal moment in advertising history when a simple change in approach created one of the most successful ad campaigns ever. Test your knowledge about this groundbreaking historical marketing strategy that transformed how products were advertised and is still studied in marketing courses today.

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Marlboro, with the 'Marlboro Man'
Lucky Strike, with 'Nature's Own Filter'
Camel, with 'The Camel Experience'
Winston, with the 'Frontier Spirit' campaign