Which company was originally a paper mill supplier before its famous 1960s pivot to electronics, adopting a name that meant 'rising sun' in its native language?

Throughout history, certain brands have undergone radical transformations that completely redefined their market position and cultural significance. These pivotal rebranding efforts didn't just change logos - they altered business trajectories and sometimes saved companies from obsolescence. Test your knowledge of these historic product marketing transformations that have become legendary case studies in business schools worldwide.

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Nokia
Samsung
Sony
Panasonic