Which major film studio first pioneered the use of AI-powered 'dynamic trailers' that automatically customize movie previews based on individual viewer data and preferences?

The film and television industry has dramatically transformed how it markets content to viewers. From traditional billboards and TV spots to sophisticated digital campaigns using big data and AI, studios have embraced cutting-edge advertising techniques to capture audience attention in an increasingly competitive streaming landscape. Test your knowledge about a groundbreaking advertising innovation that changed how films are marketed!

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20th Century Fox (now 20th Century Studios) with 'Morgan' in 2016, where IBM Watson analyzed horror movie moments to create personalized trailers
Warner Bros. with 'Ready Player One' in 2018, using viewer gaming preferences to highlight different nostalgic elements in personalized trailers
Universal Pictures with 'Jurassic World: Fallen Kingdom' in 2018, creating dinosaur-specific trailers based on audience fear responses
Disney with 'Star Wars: The Last Jedi' in 2017, deploying character-focused trailers based on viewers' favorite characters from previous films