Which retailer launched the first major 'drop culture' retail strategy that created massive lines and reseller markets by releasing limited products at unpredictable times?

The intersection of pop culture and retail has created some of the most innovative customer experiences in recent years. From celebrity brand collaborations to immersive store concepts, retailers are leveraging pop culture to create memorable shopping moments. Test your knowledge about how major brands have used pop culture phenomena to transform the retail customer experience and drive engagement in the digital age.

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Supreme
Zara
Nike
H&M