Which luxury fashion brand saw a 30% increase in customer lifetime value after launching their 'Medusa' marketing campaign featuring the legendary Gorgon as their primary brand symbol?

Throughout history, mythology and folklore have provided rich symbolism that modern brands have harnessed for marketing power. From Nike's winged goddess of victory to Starbucks' siren, mythological elements create instant recognition and deep cultural connections. This trivia question explores how one major brand leveraged ancient symbolism in a groundbreaking marketing campaign that significantly increased their customer lifetime value by connecting with consumers on a deeper archetypal level.

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Versace
Gucci
Louis Vuitton
Prada