Which religious publishing house rebranded in 2017, dropping the word 'Bible' from its name to appeal to a broader audience despite being the world's largest distributor of Bibles?

Religious publishing and spiritual product marketing has evolved dramatically in the digital age. Major religious organizations invest significant resources in brand identity and marketing strategies to connect with their followers. This poll explores an interesting fact about brand value in the religious products marketplace that may surprise even those familiar with the industry.

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Thomas Nelson
Zondervan
Biblica (formerly International Bible Society)
Tyndale House