Which innovative product marketing strategy did 'Hamilton' first implement that revolutionized Broadway ticket sales and has since been adopted by many other major productions?

The performing arts industry has been transforming how audiences engage with theatrical experiences through innovative product marketing strategies. From virtual reality previews of shows to blockchain-based ticketing solutions, theaters and performance venues are embracing technology to enhance the audience experience while preserving the magic of live performance. Test your knowledge about how product marketing is reshaping the performing arts landscape!

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Digital Lottery System that made premium tickets available at $10 through a mobile app
Augmented Reality playbills that brought character biographies to life when scanned
Blockchain-based ticket authentication that eliminated counterfeit tickets
Virtual Reality previews that allowed potential audiences to experience a 3-minute show snippet