Which game company pioneered the use of an alternate reality game (ARG) called 'I Love Bees' as a groundbreaking viral marketing campaign?

The gaming industry has seen some revolutionary marketing campaigns that changed how games are promoted and perceived. From viral ARGs (Alternate Reality Games) to unexpected collaborations, these campaigns have become legendary in their own right. Test your knowledge about one of the most innovative marketing strategies that captured global attention and redefined game promotion!

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• Microsoft/Bungie for Halo 2
• Valve for Half-Life 2
• Rockstar Games for Grand Theft Auto III
• Nintendo for The Legend of Zelda: Majora's Mask

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