Which retailer first pioneered the subscription loyalty model that combines unlimited free shipping with streaming entertainment services, creating what analysts now call the 'membership economy' approach?

Customer loyalty programs have evolved dramatically in the retail space, with subscription models becoming increasingly sophisticated. One particular program revolutionized the industry by combining free shipping, media streaming, and other benefits into a single membership that dramatically increased customer lifetime value. Test your knowledge of this game-changing loyalty innovation that has since been widely imitated across the retail landscape.

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Amazon (Amazon Prime)
Walmart (Walmart+)
Target (Target Circle)
Best Buy (Best Buy Total Tech)