Which revolutionary loyalty program was first introduced by a major theater company in 2009, allowing patrons to pay a monthly subscription for unlimited performances?

The performing arts world has evolved significantly in how it markets productions and builds audience loyalty. From Broadway to local theaters, innovative loyalty programs have transformed how venues connect with their patrons and ensure return visits. Test your knowledge about a groundbreaking loyalty initiative that changed how theaters approach audience engagement and retention!

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TodayTix Passport
Broadway Access Pass
MoviePass for Theater
A.R.T.'s Membership Program (American Repertory Theater)