Which luxury fashion brand pioneered the high-fashion/fast-fashion collaboration model with their 2004 partnership that sold out within hours and created a blueprint for future retail collaborations?

Brand collaborations have become a strategic way for companies to expand their reach, tap into new markets, and create buzz. Some collaborations become legendary, creating products that consumers line up for hours to purchase. This trivia tests your knowledge about one of the most successful brand collaboration strategies in retail history, which completely transformed how companies approach partnerships in the modern market.

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Karl Lagerfeld for H&M
Versace for Target
Alexander McQueen for Gap
Stella McCartney for Zara