Which major sports retailer pioneered the first widespread implementation of VR 'test zones' allowing customers to virtually try equipment in simulated environments?

The sports retail landscape is rapidly evolving with technological advancements. Virtual Reality (VR) is transforming how consumers interact with sports products before purchase. From trying on equipment virtually to experiencing simulated playing environments, VR is revolutionizing the sports shopping experience. Test your knowledge about how major sports retailers are leveraging this technology to enhance customer engagement and drive sales in the competitive sports market.

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Nike with their 'Nike Reality Experience' launched in 2018
Decathlon with their 'Sports VR Labs' introduced in 2017
Under Armour's 'Performance Reality Centers' rolled out in 2019
Adidas through their 'Virtual Equipment Testing' program from 2020