Which gaming company pioneered the use of augmented reality packaging that allowed players to interact with game characters by scanning their physical game box with a smartphone?

The gaming industry has evolved dramatically in how products are packaged and presented to consumers. From basic cardboard boxes to elaborate collector's editions, packaging has become an art form that enhances the gaming experience before the game is even played. This trivia question explores an innovative packaging trend that changed how players interact with their purchases. Test your knowledge about this fascinating aspect of gaming product presentation!

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Nintendo, with their 'AR Cards' technology first used for the 3DS console packaging
Ubisoft, with their 'Living Packaging' initiative for Assassin's Creed titles
Sony, with their 'PlayStation Reality' packaging for God of War releases
Electronic Arts, with their 'EA Dimension' technology for FIFA game boxes