Which retail innovation did major film studios adopt in the late 2000s that fundamentally changed their theatrical distribution strategy?

The film industry has undergone massive transformations in how movies reach audiences. From traditional theater releases to streaming platforms, distribution strategies have evolved dramatically. This trivia question explores a significant retail innovation that changed how major studios approached theatrical releases and impacted the entire cinema industry ecosystem. Test your knowledge of the business side of Hollywood!

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Day-and-Date releasing (simultaneous theatrical and home video release)
Digital Cinema Package (DCP) replacing physical film reels
Tiered pricing for premium showings vs. standard screenings
Subscription-based theater membership programs