Which marketing strategy by Thermo Fisher Scientific in 2014 revolutionized access to mass spectrometry technology?

In the competitive world of scientific instrumentation and laboratory equipment, effective product marketing strategies have transformed how breakthrough technologies reach researchers and labs. This poll tests your knowledge about a pivotal marketing decision that revolutionized access to a fundamental scientific tool, dramatically changing research capabilities worldwide.

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Introduction of subscription-based access to mass spectrometers with bundled consumables and service
Releasing open-source software for mass spectrometer operation to encourage third-party development
Launching mobile lab services that brought mass spectrometers directly to customer facilities
Creating a scientific influencer program where researchers demonstrated equipment capabilities on social media