Which retail loyalty program was the first to use a tiered membership structure that influenced countless other programs and is credited with increasing customer spending by over 50% among its members?

Customer loyalty programs have evolved dramatically in the retail space over the past few decades. What was once simple punch cards has transformed into sophisticated ecosystems that leverage customer data, personalization algorithms, and omnichannel engagement. Test your knowledge about one of the most influential loyalty programs that changed how retailers think about customer retention.

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Starbucks Rewards (originally launched as Starbucks Card Rewards in 2008)
Amazon Prime (launched in 2005)
Sephora Beauty Insider (launched in 2007)
Best Buy Reward Zone (launched in 2003, later rebranded as My Best Buy)