Which architecture firm rebranded itself with the tagline "Architecture is About People" as part of a strategic brand positioning that shifted focus from buildings to human experience?

Test your knowledge of how famous architecture firms have positioned their brands in the global marketplace. The most successful architecture practices aren't just known for their designs, but also for how they've branded themselves to clients, partners, and the public. This poll explores how certain firms have strategically positioned themselves to stand out in a competitive industry.

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Foster + Partners
Gensler
Zaha Hadid Architects
SOM (Skidmore, Owings & Merrill)