Which company holds the Guinness World Record for the most expensive logo redesign in history, costing approximately $211 million in 2008?

The Guinness World Records has documented numerous remarkable achievements by brands throughout history. From the fastest rebranding campaigns to the most dramatic logo redesigns that transformed company fortunes, these records showcase how visual identity changes can make history. Test your knowledge about the most significant brand visual transformations that have earned their place in the record books!

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