Which pharmaceutical giant underwent a major rebranding in 2020 that included replacing their 130-year-old logo with a double-helix inspired design to reflect their shift toward precision medicine and genetic therapies?

In the competitive medical marketplace, pharmaceutical companies invest heavily in brand identity to build trust with healthcare providers and patients. Brand recognition can significantly impact prescription decisions and patient adherence. This poll tests your knowledge of how a major pharmaceutical company transformed its visual identity to better align with modern healthcare values and technological advancement.

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Pfizer
GlaxoSmithKline (rebranded as GSK)
Novartis
Merck