Which prescription medication was the first to launch a major direct-to-consumer TV advertising campaign in the US after FDA regulations were relaxed in 1997, revolutionizing pharmaceutical marketing?

In the highly regulated world of pharmaceutical advertising, some campaigns have managed to break through to become iconic moments in medical marketing history. This trivia question explores a groundbreaking direct-to-consumer advertising campaign that changed how prescription medications were marketed to the public and set new standards for the industry. Test your knowledge of pharmaceutical advertising history!

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Claritin (loratadine) for allergies
Prozac (fluoxetine) for depression
Lipitor (atorvastatin) for cholesterol
Viagra (sildenafil) for erectile dysfunction