Which sports retail giant launched the first comprehensive mobile app that used customer workout data to provide personalized product recommendations?

The sports retail landscape has been transformed by technology and data analytics in recent years. Major sporting goods retailers have invested heavily in various technological innovations to enhance customer experience and drive sales. This poll tests your knowledge about a significant retail big data implementation that changed how a major sports brand connects with athletes and casual customers alike.

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Nike with Nike+ in 2006, later evolving into the Nike Training Club ecosystem
Under Armour with the MapMyFitness acquisition in 2013
Adidas with the Runtastic platform purchase in 2015
Puma with the PUMATRAC app launched in 2019