Which gaming product launch strategy first introduced the concept of 'Early Access' that allowed players to purchase and play unfinished games while they were still in development?

The gaming industry is known for its innovative product launches that generate massive hype and consumer excitement. Major console releases and AAA game titles often employ unique strategies to maximize their market impact. This trivia question tests your knowledge about one of the most successful product launch strategies in gaming history that revolutionized how games are introduced to the market.

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Steam's Early Access program launched in 2013
Microsoft's Xbox Game Preview program launched in 2015
Sony's PlayStation First program launched in 2014
Nintendo's Creators Program launched in 2011