Which Broadway musical pioneered the use of a virtual reality app that allowed potential audience members to experience a 360° preview of the show before purchasing tickets?

The performing arts industry has embraced technology in remarkable ways to enhance audience experiences and boost ticket sales. From virtual reality previews of shows to AI-powered marketing campaigns, theaters and production companies have innovated significantly in recent years. This trivia question focuses on a groundbreaking digital marketing campaign that changed how Broadway shows attract audiences. Test your knowledge of performing arts marketing innovations!

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