Which artist's 2015 album release strategy sparked the trend of major streaming platform exclusivity deals that reshaped digital music distribution?

In 2015, a major album release changed how music streaming platforms approached exclusive content deals. This strategic move not only boosted subscription numbers for one platform but created a ripple effect across the industry, leading to a new era of platform-exclusive releases and marketing partnerships. Test your knowledge of this pivotal moment in music industry marketing!

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Drake with 'If You're Reading This It's Too Late' on Apple Music
Taylor Swift removing her catalog from Spotify
Beyoncé with 'Lemonade' on Tidal
Prince with 'HITNRUN Phase One' on Tidal