Which band pioneered the use of augmented reality (AR) in album packaging, allowing fans to unlock virtual content by scanning the physical album with a smartphone app?

The music industry has constantly evolved in how physical albums are packaged and presented to fans. Beyond basic functionality, album packaging has become an art form and marketing strategy in itself. This trivia question explores a groundbreaking packaging innovation that changed how fans interact with physical music products. Test your knowledge about this significant milestone in music product presentation!

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Coldplay with their 'Mylo Xyloto' album in 2011
Björk with her 'Biophilia' album in 2011
Radiohead with their 'King of Limbs' album in 2011
Gorillaz with their 'Plastic Beach' album in 2010