Which music streaming service pioneered the concept of 'Spotify Wrapped' - the personalized year-end listening statistics that became a viral marketing phenomenon?

In the competitive music streaming industry, brand recognition is crucial. One streaming service made a particularly innovative marketing decision that transformed how we think about sonic branding. This strategic move created an instantly recognizable audio signature that transcended traditional advertising and became culturally embedded. Test your knowledge about this groundbreaking marketing strategy that changed how music services promote themselves to consumers.

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Spotify
Apple Music
Amazon Music
Tidal