Which candy experienced a 65% sales increase after being featured prominently in a 1982 sci-fi blockbuster, creating one of the most successful product placements in film history?

Product placement in movies and TV shows has become a sophisticated marketing strategy in the entertainment industry. From subtle brand appearances to major plot devices, these placements can significantly boost brand recognition and sales. This trivia question tests your knowledge about one of the most successful product placement campaigns that created a lasting cultural impact and dramatically influenced consumer trends.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&M's in 'The Goonies'
• Skittles in 'Close Encounters of the Third Kind'
• Hershey's Kisses in 'Back to the Future'

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