Which candy product experienced a 65% sales increase after its prominent feature in a blockbuster 1982 film, creating one of the most successful product placements in cinema history?

Product placement in films and TV shows has become a sophisticated art form in the entertainment industry. From subtle brand appearances to integrated storylines, these partnerships can significantly boost brand awareness and sales. This trivia question explores one of the most successful product endorsement campaigns in film history that transformed a declining candy brand into a global phenomenon.

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• M&M's in 'Raiders of the Lost Ark'
• Skittles in 'The Goonies'
• Hershey's Kisses in 'Back to the Future'

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