Which retail analytics technique was first adopted by the Obama campaign in 2012, fundamentally changing how political campaigns target voters?

The public sector has increasingly adopted sophisticated retail analytics techniques to better understand citizen needs and improve service delivery. From voter demographics to policy effectiveness measurements, governments worldwide are leveraging data-driven insights previously pioneered by retail businesses. How well do you understand the intersection of retail analytics principles and their government applications?

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A/B testing of campaign messages across different demographic segments
Geofencing technology to track voter movements at political events
Blockchain-based voter verification systems
Augmented reality displays for campaign rallies