Which automotive company was the first to successfully implement a direct-to-consumer sales model, bypassing traditional dealerships and selling vehicles primarily through company-owned stores and online channels?

Test your knowledge about a pivotal moment in transportation retail history that forever changed how consumers purchase vehicles. This revolutionary approach to automotive retail disrupted traditional dealership models and continues to influence the industry today. Can you identify the company that pioneered this transformative direct-to-consumer sales strategy?

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Tesla
Rivian
Carvana
Nio