Which innovative packaging format was first introduced by Warner Bros. in 1997 that revolutionized DVD presentation and became the industry standard for film and TV releases?

The film and television industry has seen significant innovations in how physical media products are packaged and marketed to consumers. From VHS clamshells to elaborate collector's editions, packaging design has played a crucial role in how studios present their content to audiences. This trivia question explores a groundbreaking packaging innovation that changed how consumers interacted with physical film products.

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The Amaray Keep Case
The Digipack Sleeve
The Criterion Collection Steelbook
The Snapcase Alpha Box