Which architectural retail design concept, popularized in the 2010s, uses modular, easily reconfigurable spaces to create 'pop-up' experiences within larger stores?

The retail landscape has dramatically evolved with architectural innovations shaping how consumers experience brands. From flagship stores designed as architectural marvels to the integration of digital experiences in physical spaces, architecture has become a crucial element in retail strategy. This poll tests your knowledge about a significant architectural trend that transformed retail spaces in the 2010s.

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Store-within-a-store (SWAS)
Open-floor marketplace
Vertical retail towers
Transparent façade concept