Which innovative merchandising technology was first widely adopted by major performing arts venues around 2018 to personalize the audience experience?

The performing arts industry has embraced technological innovations to enhance audience experiences and boost ticket sales. From virtual reality performances to AI-powered marketing, theaters and performance venues have transformed how they connect with audiences. This trivia question focuses on a groundbreaking product innovation that revolutionized how performing arts venues approach merchandising and audience engagement. Test your knowledge about the intersection of technology and the performing arts industry!

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RFID-enabled interactive program booklets that unlock digital content when scanned at different venue locations
Holographic merchandise displays that allow patrons to virtually try on show-related apparel before purchasing
Biometric scanning systems that recommend merchandise based on emotional reactions to performances
AI-powered vending machines that create custom show souvenirs based on the ticket holder's seating location