Which famous publishing house mascot was designed by 21-year-old Edward Young in 1935 as part of his first job at the company, after visiting the London Zoo for inspiration?

Publishing houses have often created distinctive mascots and logos to establish brand identity in the competitive literary marketplace. These visual symbols become cultural touchstones, instantly recognizable to bibliophiles worldwide. From penguins to dolphins, these mascots tell stories about the publishers' values and history. Test your knowledge about these iconic literary brand ambassadors that have graced book spines for generations.

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Penguin Books' penguin
Random House's house
Doubleday's anchor
Faber & Faber's ff logo