Which sports brand pioneered the use of in-store heat mapping analytics to redesign their flagship stores based on how athletes actually move through and interact with products?

The sports retail landscape is rapidly evolving with technology integration and new marketing approaches. Major athletic brands are competing not just through product innovation, but through revolutionary retail experiences that merge physical and digital worlds. This poll tests your knowledge of a groundbreaking retail analytics initiative that changed how a major sports brand connects with its customers and athletes.

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Nike, with their Nike Rise concept stores that analyze movement patterns to create sport-specific shopping zones
Under Armour, through their Connected Fitness retail model that integrates workout data with product recommendations
Adidas, using their Athlete Motion Analysis system originally developed for professional training
Puma, with their Fit Intelligence retail platform that tracks customer navigation to optimize store layout