Which gaming brand collaboration holds the record for generating over $5 billion in revenue as of 2023?

In the competitive world of gaming, brand collaborations have become strategic powerhouses, bringing together unexpected partners to create unique experiences and products. These partnerships often transcend traditional marketing, becoming cultural phenomena in their own right. Test your knowledge about one of the most financially successful gaming brand collaborations in history!

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Epic Games x Marvel (Fortnite's Marvel-themed seasons and character skins)
Pokémon x McDonald's (Happy Meal promotional card collections)
Activision x LEGO (Minecraft-style Call of Duty spinoff game)
Nintendo x Illumination (The Super Mario Bros. Movie and related merchandise)