Which athlete-brand partnership is widely credited with revolutionizing sports retail by creating the first billion-dollar signature shoe line?

The sports retail landscape was transformed when brands began partnering with athletes for signature products. These collaborations created billion-dollar empires and changed how sports merchandise is marketed forever. One partnership, in particular, revolutionized the industry and set the template for all future deals. Test your knowledge of this pivotal moment in sports business history!

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• Michael Jordan and Nike (Air Jordan)
• Tiger Woods and Nike (TW)
• LeBron James and Nike (LeBron)
• Shaquille O'Neal and Reebok (Shaq Attaq)

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